75 Cowcross Street
London EC1M 6EJ

T: 020 7253 1090
M: 07901 553067
David Rosenberg, Director
Dominic Weil, Director
Marshall Tidwell, Architectural Assistant
Joshua Green, Architectural Assistant

Collaborators include Graphic Designers, Product Designers, Interactive Designers, Artists, Semioticians, Brand Management Consultants
and Futurists. by Rebels in Control.
velorose is a design studio which believes that good design can improve all aspects of life, and that collaboration is the key to successful design.

we undertake projects of all types, and at all scales, enabled by associations with consultants, suppliers, contractors, and other designers.

velorose was established in 2007 by David Rosenberg, after 10 years in London at Foster + Partners, and an internship at Venturi Scott Brown and Associates, in Philadelphia.

The pink plinther: a velorose-tinted spectacle took place on 16 July 2009 from 10pm to 11pm atop the fourth plinth in trafalgar square as part of anthony gormley’s one & other project.

Click here to see the show

Download press [.pdf]

Click here to follow Velorose on Twitter.
dominic is completing the conversion of a victorian stables building in deptford, for use as his own home. the building has featured twice in london's open house (selected in 2010 as one of channel 4's top ten projects). construction was broadcast on the discovery channel, and will feature on bbc1 in autumn 2010.

velorose is refurbishing and redesigning a listed 1970s triplex maisonette in the barbican.

velorose has completely refurbished and extended a 1930s villa in a conservation area.

velorose has been commissioned to reconfigure two apartments in a listed georgian house.

velorose has helped a london community centre produce their brief for a long-term strategic masterplan.

photograph: glenn dearing
velorose has successfully obtained a series of planning and other consents for radical but sensitive extensions to an arts and crafts house in north london.
velorose is engaged in the design of a complete basement beneath a 1920s house. unusually for such a proposal, it will be significantly daylit, with a toplit stair in a double-height space.
velorose undertakes private and public sector urban design commissions, based on a strategic understanding of how people use open space.

we have a background including the study of space syntax (pedestrian movement analysis).

while at foster + partners, david rosenberg was responsible for the pedestrianisation of trafalgar square, the world squares masterplan, and the development of masterplans at imperial college and more london.
velorose engages in all aspects of signage and wayfinding, with expertise in exhibition design and communications.

david rosenberg is a faculty member of the institute of urban information, and velorose developed the information design and provided the art direction for the iui website.

velorose developed the map for an arts council-funded open house project by machina loci to reveal the layers of history at the barbican.

david has filmed a videowalk across the barbican estate.
in response to a commission from more london to develop signage around the more london estate and potters fields park, velorose developed a series of three-dimensional maps whose integral base is designed to have minimal impact on the landscape.
velorose specialises in communicating ideas with the simplest of forms and uncomplicated graphics.

velorose has developed the identities for institutes, agencies and studios.

velorose, in association with a consultant in bangalore, participated in the competition to design an international symbol for the indian rupee.
velorose works in creative marketing by using direct engagement with all parties involved to propose how an organisation can reposition itself in the marketplace.

david advised stratford circus on spatial rebranding as part of a multi-disciplinary design team.

as a founder member of the united notions agency, velorose advised kookai uk on how the company could use design to strengthen and develop the brand.
fuchsiamaquette is a collaboration between velorose and a models which produced the highly successful 'finale of the biennale' it’s an architectural knockout at the end of the london festival of architecture 2008.

velorose organises creative events in unusual london locations.

david rosenberg once persuaded a group of unsuspecting people to make their own 'flintstones' cars from found materials, then play a huge board game by running around a field as the playing pieces.
david rosenberg teaches on the ‘production of the built environment course at the bartlett school of architecture and planning at ucl.

while at foster + partners, he assisted on the visual arts administration ma course at the royal college of art.

david has been a visiting critic at a number of institutions, including Cambridge university and the architectural association, and has led 'brave new world' architectural tours of the golden lane and barbican estates.

david has been guest editor of the new london architecture diary, and lectured at the architectural association and at the design museum.
velorose’s 'nome' beach hut model (with architect, graphic designer and writer collaborators) is on tour with the 'bathing beauties' travelling exhibition.

david has appeared on tv and radio, and completed a number of pilots for property programmes.

velorose collaborated on the sticky silver track, an installation by anna best commissioned by the barbican art gallery.

velorose's fictional postcards have been exhibited at the london freewheel event.

velorose has twice participated in the c2c cycle to cannes ride across france, and various bike rides promoting sustainable transport.

david has performed on stage in the west end, written musical theatre performed there, and believes that our environment needs more drama.